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April 30, 2025

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eCommerce Seller Training Course Topics – Expanded List

πŸ”· Marketplace-Specific Courses

  • Amazon Seller Course

  • Amazon FBA (Fulfillment by Amazon) Training

  • Amazon Sponsored Ads (PPC) Mastery

  • Amazon Listing Optimization Course

  • Flipkart Seller Course

  • Flipkart Advertising and Promotions Course

  • Meesho Seller Training

  • Snapdeal & Jiomart Seller Course

  • Multi-Channel Listing Integration (Amazon + Flipkart + Meesho)

🌐 Own Store Development & Optimization

  • WordPress + WooCommerce Store Design Course

  • Shopify Store Setup and Optimization

  • Wix and Ecwid eCommerce Course

  • Product Page SEO for Online Stores

  • Mobile Optimization for eCommerce

  • Landing Page Design for Conversions

🎯 Digital Marketing & Advertising

  • Search Engine Optimization (SEO)

  • Local SEO for eCommerce Businesses

  • Pay-Per-Click (PPC) Marketing Course

  • Facebook Ads for eCommerce Sellers

  • Instagram Marketing & Shopping Setup

  • Google Ads / Google AdWords for Product Promotion

  • Google Merchant Center Setup & Feed Optimization

  • YouTube Ads & Organic Video Marketing Course

  • Pinterest Marketing for eCommerce

πŸ“ˆ Analytics & Growth

  • Google Analytics for E-Commerce Tracking

  • Conversion Rate Optimization (CRO)

  • Sales Funnel and Lead Generation Course

  • Customer Journey & Retargeting Ads Strategy

  • A/B Testing for Ads and Product Pages

πŸ“¬ Retention & Engagement Tools

  • Email Marketing & Automation (Mailchimp, ConvertKit)

  • WhatsApp Marketing for Online Sellers

  • SMS Marketing Tools & Strategy

  • Push Notification Campaigns

  • CRM for E-Commerce Businesses

🎨 Content, Design & Branding

  • Canva Basics for Product Creatives

  • Branding & Visual Identity for Online Stores

  • Product Photography & Editing Tools

  • Copywriting for Product Descriptions & Ads

  • Blogging & Content Marketing for eCommerce

πŸ€– AI Tools & Automation

  • ChatGPT for Product Content, Ads, and Email Writing

  • Google Bard AI for eCommerce Use Cases

  • AI Product Research Tools (Jungle Scout, Helium 10, etc.)

  • Workflow Automation with Zapier, Pabbly, etc.

🧠 Advanced Business Topics

  • Dropshipping Business Model Course

  • Private Label & White Label Product Training

  • Inventory Management & Order Fulfillment Tools

  • Product Sourcing from India & China

  • GST, Invoicing & Legal Compliance for E-Commerce

  • Business Scaling, Franchising & Hiring Virtual Teams

Β 

Setting Up Your Online Store:

  • Choosing the Right eCommerce Platform: Shopify, WooCommerce, Amazon, Etsy, Flipkart, Meesho, etc. – features, pricing, and suitability for different business types.
  • Store Setup and Configuration: Domain name selection, website design basics, theme customization, setting up navigation and pages.
  • Product Listing Creation and Optimization: Writing compelling product descriptions, high-quality product photography and videography, keyword research for product titles and descriptions, pricing strategies.
  • Inventory Management: Tracking stock levels, managing out-of-stock items, integrating inventory management systems.
  • Payment Gateway Integration: Setting up secure payment processing (e.g., Stripe, PayPal), understanding transaction fees.
  • Shipping and Fulfillment: Setting up shipping options, calculating shipping costs, understanding different fulfillment methods (e.g., self-fulfillment, dropshipping, FBA).
  • Legal and Regulatory Compliance: Privacy policies, terms of service, data protection, consumer rights.
  1. Marketing and Sales:
  • Search Engine Optimization (SEO) for eCommerce: Optimizing product pages and store content for search engines like Google.
  • Pay-Per-Click (PPC) Advertising: Running ads on platforms like Google Ads and social media.
  • Social Media Marketing: Building a brand presence, engaging with customers, and driving sales through social media platforms.
  • Email Marketing: Building email lists, creating effective email campaigns for promotions and customer communication.
  • Content Marketing: Creating valuable content (blog posts, articles, guides) to attract and engage potential customers.
  • Influencer Marketing: Collaborating with influencers to promote your products.
  • Affiliate Marketing: Partnering with other websites or individuals to promote your products.
  • Promotions and Discounts: Creating effective sales and promotional offers.
  • Understanding Customer Behavior: Analyzing data to understand customer preferences and purchase patterns.
  • Conversion Rate Optimization (CRO): Improving website elements to increase the percentage of visitors who make a purchase.

III. Customer Service and Operations:

  • Providing Excellent Customer Support: Handling inquiries, resolving issues, managing returns and refunds.
  • Building Customer Loyalty: Strategies for retaining customers and encouraging repeat purchases.
  • Order Management: Processing orders efficiently, managing order status updates.
  • Analytics and Reporting: Tracking key metrics (sales, traffic, conversion rates) to measure performance and identify areas for improvement.
  • Tools and Automation: Utilizing software and tools to streamline operations and marketing efforts.
  1. Business Strategy and Growth:
  • Market Research and Competitor Analysis: Identifying target markets and understanding the competitive landscape.
  • Developing a Business Plan: Defining goals, target audience, and strategies for success.
  • Branding: Creating a strong brand identity and messaging.
  • Scaling Your Business: Strategies for expanding your product line, reaching new markets, and increasing sales volume.
  • Financial Management for eCommerce: Understanding costs, pricing, and profitability.
  • Staying Updated with eCommerce Trends: Keeping abreast of new technologies, marketing strategies, and platform updates











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eCommerce Seller Course Topics

Β 

Amazon Seller Course

Amazon FBA Course

Amazon Advertising Course

Flipkart Seller Course

Flipkart Ad Course

Meesho Seller Course

Search Engine Optimization

WordPress Website Design Course

Pay Per Click Course

Facebook Course

Google Adsense Course

Google Merchant Central

Local SEO Course

Email Marketing Course

Google AdWord Course

Youtube Marketing Course

Google Analytics Course

Blogging Course

Instagram Marketing Course

SMO Course

Canva Basic Course

Chat Gpt Basic Course

Bard Ai Course



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